Design: Photography ATAR


Design Photography involves the development, planning and production of images as a form of communication. Design Photography has its own set of theories and practices and incorporates a wide range of principles, methods and techniques drawn from a variety of different disciplines, such as communication studies, digital design, technical graphics, art and architecture. The application of these elements forms a design process that guides the development of creative and functionally effective solutions to identified possibilities or problems.

Design – Photography – Year 11


Unit 1 – Product design in photography

Students learn requiring a range of commercial photographic styles to engage a consumer driven audience. They are introduced to photographic design principles and elements in photography to create visuals and layouts.

Unit learning contexts include a combination of the following:

  • magazine design
  • fashion photography
  • still life photography
  • product advertisements
  • landscape photography


Unit 2 – Cultural design in photography

Students learn that photography has the ability to communicate diverse values, attitudes and beliefs. Students are encouraged to capture images that link to a culture or sub‐culture and are introduced to ethical issues concerning representation.

Unit learning contexts may include a combination of the following:

  • promotional photography
  • portraiture
  • social and cultural documentary
  • self-image
  • montage photography


Year 11 – Design Assessments
Production Portfolio 50%
Response Assessment 30%
Written Examination 20%


Design – Photography – Year 12

Unit 3 – Commercial design in photography

Students become aware that commercial photographic design is client and market driven and is a reflection of contemporary consumer demands. Students are introduced to a client‐focused design brief to produce images for a product or service. They also consider producing photographs for a real world solution, through using relevant production skills and processes, materials, and technologies.

  • magazine design
  • print advertising campaigns
  • portrait and fashion photography
  • landscape photography
  • narrative photography


Unit 4 – Influential design in photography

The focus of this unit is the way in which photography can communicate ideals, messages, information and values, to influence opinion and attitudes. Students produce images and visual layouts for specific and applied contexts with an understanding of applied semiotics and the construction of meaning.

Unit learning contexts may include a combination of the following:

  • print and poster design
  • surrealism
  • photo montage and joiners
  • creative portrait and fashion
  • advertising campaigns
  • gender politics


Year 12 – Design Assessments
Production Portfolio 50%
Response Assessment 20%
Written Examination 30%


For more information see the SCSAwebsite.