Design Photography General
List A
The goals of the Design General course are to facilitate a deeper understanding of how design works; and how ideas, beliefs, values, attitudes, messages and information are effectively communicated to specific audiences with specific intentions or purposes via visual media forms.
Design projects allow students to demonstrate their skills, techniques and application of design principles and processes; to analyse problems and possibilities; and to devise innovative strategies within design contexts. There is potential for students to develop transferable skills and vocational competencies while devising innovative designs.
In this course, students develop a competitive edge for current and future industry and employment markets. This course also emphasises the scope of design in professional and trade-based industries allowing students to maximise vocational and/or university pathways.
Design – Photography – Year 11
Unit 1 – Design Fundamentals
The focus of this unit is to introduce design process and practice. Students learn that design can be used to provide solutions to design problems and communication needs. They are introduced to basic design skills and a range of techniques within a defined context to demonstrate control over the elements and principles of design.
Unit learning contexts include a combination of:
- Calendar design (the seasons)
- Photography magazine design
- Poster design
- Tourism brochure
- Photography masters book cover
Unit 2 – Personal Design
Students learn that they visually communicate aspects of their personality, values and beliefs through their affiliations and their manipulation of personal surroundings and environments. Students explore design elements and principles and the design process in a project communicating something of themselves and increase familiarity with basic production skills and processes, materials and technologies.
Unit learning contexts include a combination of:
- Exhibition invitation or poster
- Advertising photography
- Alternative printing techniques
- Book/magazine cover
- Polaroid collage
| Year 11 – Design Assessments | |
| Production Portfolio | 50% |
| Response Assessment | 30% |
Design – Photography – Year 12
Unit 3 – Product design
Students learn that the commercial world is comprised of companies, requiring consumer products, services and brands for a particular audience. They are introduced to the concept of intellectual property. Using the design process, they create products/services, visuals and/or layouts with an awareness of codes and conventions. They use relevant and appropriate production skills and processes, materials and technologies relevant to the design.
Unit learning contexts include a combination of:
- Magazine design
- Fashion photography
- Product advert
- Still life or landscape photography
- Advertising photography
- Product catalogue
Unit 4 – Cultural design
Students learn that society is made up of different groups of people who share diverse values, attitudes, beliefs, behaviours and needs, and that different forms of visual communication transmit these values and beliefs. Students are encouraged to create designs that link to a culture or sub-culture and are introduced to ethical issues concerning representation. Students consider communication strategies and audience.
Unit learning contexts include a combination of:
- Festival posters
- Band promotions
- Community/social photographic studies
- Fashion campaign poster
- Self-image
- Montage photography
- Portrait photography
| Year 12 – Design Assessments | |
| Production | 65% |
| Response Assessment | 20% |
| Externally Set Task | 15% |
For more information see the SCSAwebsite.